Resources & Insights

Strategy Before Submission

Proposal Resources And Insights

Helping Organisations Make Smarter Decisions Before They Submit

Successful grants, bids and tenders are not created by simply completing forms. They are created through research, strategy, qualification and a clear understanding of what decision makers are looking for. The Pursaro resource hub shares practical insights developed from years of real-world funding, proposal and commercial experience through Capti Group and Capti Innovation. Our goal is simple: help organisations spend less time chasing unsuitable opportunities and more time pursuing the right ones.


Strategy Before Submission

One of the biggest mistakes organisations make is starting the writing process too early. Before investing hours into an application, it is important to understand whether the opportunity is worth pursuing. A strong proposal starts with three questions:

1. Should We Apply?

Does the opportunity align with your organisation, objectives, experience and ability to compete? A clear go/no-go decision prevents wasted effort and helps teams focus on opportunities where they have genuine potential.

 

2. Can We Win?

Do you have the evidence, capability and strategic positioning needed to create a compelling submission? The best opportunities are not always the largest ones. They are the ones where your organisation can demonstrate clear value.

 

3. How Should We Respond?

Once an opportunity is selected, the focus should shift to building the strongest possible strategy before writing begins.


Why The Spray And Pray Approach Fails

 Some organisations believe that submitting more applications automatically creates better results. However, a high-volume approach often creates problems:

Rushed Submissions

Teams spend their time reacting to deadlines instead of developing thoughtful, competitive responses.

Lower Quality Applications

Applications may technically answer the questions but fail to clearly communicate impact, value and differentiation.

Proposal Team Fatigue

Constantly preparing unsuitable applications places unnecessary pressure on writing teams and reduces the quality of future submissions.

Pursaro believes better decisions create better outcomes. A focused proposal strategy will usually outperform a volume-based approach.


What You Will Find Here

Grant Writing Insights

Guidance on funding applications, eligibility, assessment criteria and how to build stronger grant submissions.

  • How to identify the right funding opportunities
  • Common grant writing mistakes
  • How to improve your funding strategy
  • Building stronger impact statements

Bid And Tender Advice

Practical guidance for organisations competing for contracts, procurement opportunities and commercial tenders.

  • Understanding evaluation criteria
  • Improving tender responses
  • Creating stronger evidence-based answers
  • Developing a bid strategy

Proposal Strategy

Insights into how professional proposal teams plan, qualify and deliver competitive submissions.

  • When to pursue an opportunity
  • When to walk away
  • How to build a proposal process
  • Scaling proposal capability

Built From Real Experience

Pursaro is built on the experience developed through Capti Group and Capti Innovation, supporting organisations with funding applications, tenders, commercial proposals and growth opportunities since 2010.

Our resources are based on practical experience, not theory.


Building A Smarter Proposal Culture

The most successful organisations do not simply apply for everything available.

They build systems that help them identify opportunities, prepare strategically and deliver high-quality submissions.

That is the approach we help organisations create.


Ready To Grow Your Funding Opportunities?

Start building a stronger proposal process with Pursaro. Whether you need additional capacity, specialist support or a complete proposal team, we’re here to help you pursue opportunities with confidence.